The making of the Fujinon XF 16-55 video: A $4.20 product shoot with the X-T1

Charlene gear 3 Comments

One of the pleasures of shooting the Fujinon XF 16-55 video, was figuring out how to showcase the product on its own. I mentioned in the X-T1 filming review, that I’d wanted to transpose a car commercial style onto the product showcase itself, so this was what I worked on. These are the original clips used in the movie, slightly sped up: What did I use to these film product clips of the XF 16-55mm? A few very simple, and cheap things: 1 x A2-sized black sheet for a surface & backdrop (SGD $1.40) 1 x stack of books as a camera stand (SGD $0 if you happen to visit the library regularly) to create my “set” in my old bedroom in Singapore:   For the all important lighting to sweep the lens with: 1 x cheap torchlight (SGD $2.00), …

Shooting the XF16-55mm F2.8 promo movie: the Fuji X-T1 (with pre-release Ver 3 firmware) filming experience

Charlene gear 21 Comments

Have you watched the new Fujinon XF 16-55mm f2.8 promotional movie? No? What are you waiting for? I love the delicious hedonism of car commercials, slivers of light slipping over sinuous metal curves, evoking speed, performance, beauty, divine luxury. I’ve always wondered what it’d be like to shoot a car commercial for a company like BMW, or Subaru. When Flemming and I pitched the Fuji XF16-55 project to Fujifilm Japan, which included a video component, I had only one thing on my mind: A car is a shiny metal object with curves. A lens is a shiny metal object with curves. The X-T1’s version 3 firmware included manual video control. Give its to us, the preciousssssssssss! At the start of December, Fujifilm Japan sent a big box to my Mum’s place in …