One of the pleasures of shooting the Fujinon XF 16-55 video, was figuring out how to showcase the product on its own. I mentioned in the X-T1 filming review, that I’d wanted to transpose a car commercial style onto the product showcase itself, so this …
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Shooting the XF16-55mm F2.8 promo movie: the Fuji X-T1 (with pre-release Ver 3 firmware) filming experience
Have you watched the new Fujinon XF 16-55mm f2.8 promotional movie? No? What are you waiting for? I love the delicious hedonism of car commercials, slivers of light slipping over sinuous metal curves, evoking speed, performance, beauty, divine luxury. I’ve always wondered what it’d …