The new Fujinon XF 16-55 f2.8 – promo movie

Fujifilm 16-55 Promotional Movie from Charlene Winfred on Vimeo.

For most of December, Flemming and I have had the pleasure of making stills (him) and a promotional movie (me) for the brand new, highly anticipated Fujinon XF 16-55mm f2.8 lens that’s just been released. We had a musician create the original soundtrack this time. Tusind tak the brilliant Rasmus Kjærbo for great work on this project!


I shot the video on a gorgeous Graphite Silver Edition X-T1 with a XF 23mm f1.4, both on loan from Fuji Japan. The X-T1 was pre-loaded with the new Version 3.0 firmware.

Read about my experience making this video with a lightweight, all-Fuji setup.


Flemming’s sample images (crazy clean, contrasty, vibrant JPEGs straight out of the camera) can be found here.

Massive thanks to Fujifilm Japan & Fujifilm Nordic for giving us the opportunity to take this project on, and Zouk Singapore for an outstanding environment in which to shoot.

Video credits

Still photographs: Flemming Bo Jensen |
Original soundtrack: Rasmus Kjærbo |
Directed, filmed and edited: Charlene Winfred |

Comments 11

  1. Is there an error? The notes say the film was shot with Fuji’s 23mm lens. How is that related to the 16-55mm video?

    1. Hi Dan, the movie was about the 16-55. It would have been impractical to try filming with it, as we only had one copy of the lens.

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