The Last Word on the Fujinon XF 35mm F1.4


Who got the literal last word on the legendary XF 35mm F1.4???

You, my friends, are looking at her.

(At least, you will if you watch the video. And check out the microsite.)

I know, I know, so much click bait in this post. But I did literally get the last word on the lens, being the last of 3 photographers in the video line up, and the one who closed the video. I get the stage right after Fujifilm General Manager Toshi Iida 😎

FUJIFILM’s General Manager Toshi Iida, with Marketing Manager Kunio Aoyama at Photokina 2016 in Cologne, Germany. Made this one with the X-Pro2 and yep, XF 35mm F1.4.

Go watch the video already. Check out fellow ambassadors Stefan Finger, Rommel Bundalian, myself and the phenomenal team at Fujifilm talking about this legendary piece of Fujinon glass.

If it’s not already obvious, I’m stoked to be a part of this project.

Most of you know I’ve used the Fujinon 35mm f1.4 since it came out in 2012. And I’m still using that 8 year old glass today, personally, professionally and everything in between. Most of the photos in this website have been, and continue to be made with it. Same deal with the stills I make for work. It’s my do-everything lens. Largely because it was the only lens I owned for a good 2 years, so I didn’t really have a choice but to learn how to do everything I needed to do with it.

My beloved kit: the XF 35mm F1.4 on an X-Pro2

After almost a decade of being on every Fuji camera I’ve had the pleasure of using, it’s still going strong, if looking a bit worse for wear. It was a special opportunity for me to be a part of this project. Fujifilm knows very well how I feel about this lens, because most of the work I’ve made in the last 8 years has been with this one piece of glass. All the work I submit for the various new product projects for them have invariably included lots of images made with this baby as well.

I talk about the X-Pro as my camera body of choice a lot, but this lens is a part of that integral X-Pro experience. And that feeling just gets stronger with the years. Photography wouldn’t be the same without it.