Fujifilm 16-55 Promotional Movie from Charlene Winfred on Vimeo.
For most of December, Flemming and I have had the pleasure of making stills (him) and a promotional movie (me) for the brand new, highly anticipated Fujinon XF 16-55mm f2.8 lens that’s just been released. We had a musician create the original soundtrack this time. Tusind tak the brilliant Rasmus Kjærbo for great work on this project!
Video
I shot the video on a gorgeous Graphite Silver Edition X-T1 with a XF 23mm f1.4, both on loan from Fuji Japan. The X-T1 was pre-loaded with the new Version 3.0 firmware.
Read about my experience making this video with a lightweight, all-Fuji setup.
Stills
Flemming’s sample images (crazy clean, contrasty, vibrant JPEGs straight out of the camera) can be found here.
Massive thanks to Fujifilm Japan & Fujifilm Nordic for giving us the opportunity to take this project on, and Zouk Singapore for an outstanding environment in which to shoot.
Video credits
Still photographs: Flemming Bo Jensen | flemmingbojensen.com
Original soundtrack: Rasmus Kjærbo | raskjaerbo.com
Directed, filmed and edited: Charlene Winfred | charlenewinfred.com
charlene winfred 
Is there an error? The notes say the film was shot with Fuji’s 23mm lens. How is that related to the 16-55mm video?
Hi Dan, the movie was about the 16-55. It would have been impractical to try filming with it, as we only had one copy of the lens.