One of the pleasures of shooting the Fujinon XF 16-55 video, was figuring out how to showcase the product on its own. I mentioned in the X-T1 filming review, that I’d wanted to transpose a car commercial style onto the product showcase itself, so this was what I worked on.
These are the original clips used in the movie, slightly sped up:
What did I use to these film product clips of the XF 16-55mm?
A few very simple, and cheap things:
- 1 x A2-sized black sheet for a surface & backdrop (SGD $1.40)
- 1 x stack of books as a camera stand (SGD $0 if you happen to visit the library regularly)
to create my “set” in my old bedroom in Singapore:
For the all important lighting to sweep the lens with:
- 1 x cheap torchlight (SGD $2.00), and
- 1 x piece of black A4 paper (SGD $0.80) rolled into a cone to act as a beam modifier for the torch:
And because I needed to feel directorly and order someone to hold the backdrop, press the record button and importantly, turn the room light on and off
- 1 x unpaid assistant:
(Good thing he volunteered, as his hourly rate is a bit steep)
And then this generally happened:
- Positioning the lens
- Adjusting books, backdrop, and X-T1 to suit
- Pre-focusing the 23mm
- Turning the light off and doing a pre-sweep with the torch (with conical light modifier) to make sure it looked the way I wanted
- Adjusting the aperture of the aperture of the light modifier (it was held in shape with only my hand, so I could do this)
- (Inevitably) turning the light on to readjust lens, filming camera set up
- rinse and repeat #4, #5 #6 a couple more times
- Then hitting “record” and filming a sequence of several sweeps, one of which will turn out just right
I discovered in this time that it’s bloody hard to sweep slowly and evenly, when you’re awkwardly curled around a pile of books, with both hands engaged – one for torch, the other for modifier.
I should mention, that these product clips in the original promo movie were not touched in post production at all. They’re a little noisy, owing to being shot at ISO 1250, but shooting on the Velvia film simulation on the X-T1 meant that the clip was nice and contrasty.
Read my review on shooting video with the X-T1 and new Version 3 firmware, or – shameless plug – watch the promo movie again: